Whether you are an early technology adopter or not
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Automation allows you to contact more clients and prospects more frequently with less work - all good things.
The following is a list and brief description of my Top 7 Marketing Automation tools. (What got them on the list is that I use each one personally)
AWeber - This is a service that allows me to automatically manage my email database, send auto responses to requests and send this newsletter. There are many choices for this type of service but AWeber is the best. -
TypePad - This is a hosted blog software that is simple to use but very powerful. With a Pro account you can set-up as many blogs as you wish. Blogs are great but what about using the technology as a client portal. You can password protect a TypePad blog and use it to share information and files with clients.
AudioGenerator - Publish audio content to your website. Create audio testimonials. All you do is call a phone number, record your message like voicemail and pick-up the code to put the audio on your web site. This is a great way to get audio testimonials from clients.
Feedburner - This is a service I use to extend the power of my RSS feeds. Feedburner makes the feed compatible with any reader, gives me tools to promote subscriptions and even automatically alerts the major blog and RSS directories every time I add new content to my blog.
Google News Alerts - Type in as many search terms as you like
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BlinkList - Your surfing around the Internet and you come upon a web site that you want to remember. Hit a button and add the site to a BlinkList folder. The service is free and allows you to create and store web page URL's in a way that you can access them at a later date.
This is a great research tool. An added benefit of this online service is that you can publish your lists as RSS feeds. Surf around and find lots of great resources that relate to your business and with one line of code you can paste this list on a web page. When you change the list, it automatically updates on your site.
ACT - This customer relationship management software allows you to keep detailed information on clients and prospects as well as keeping tabs on mailings and lead generation campaigns. Add a new contact and you can set-up ACT to alert you to mail the new contact series of letters automatically. The house of Skagen has brought Skagen Hagen Quartz SKW6216 Men鈥檚 Watch, a signature line of watch
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Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.
Of course, you already have a company name
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The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer. Find out how employees feel about the company. A recent survey shows that employee attitudes have a huge impact upon a company's bottom line. Motivated employees provide great service
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Next, develop a customer retention program. It costs .
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