WHAT HAPPENED TO FLASH IN WEB DESIGN?

Whether you’re in the web design industry or not, you probably noticed that Flash-based websites – the ones with the extensive layouts, sounds, and opening animations – all but disappeared a number of years ago. They didn’t quite go extinct, but they certainly went out of style in a hurry.

The question, then, is what killed Flash in web design? Let’s dig into the answers…

FLASH WASN’T SEO FRIENDLY
Probably the biggest issue with designing websites in Flash was that they looked cool (or so a lot of us thought), but had to be coded in a way that set up content as visuals instead of text. That might not seem like a bad thing when you consider that most users prefer images overwriting, but having a layout that was entirely image-based was bad for search visibility.

Google’s search spiders can understand text very easily. Images are tougher to decipher and make sense of, though. So, having your website created with Flash meant you weren’t likely to get a lot of search traffic, and that’s not something most businesses could do without.

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